HealthIMPACT Platform Proposal
HealthIMPACT

Our events.Our platform.

Let's run HealthIMPACT on a platform we own: registration, payments, speakers, sponsors, an attendee app with a community for every event, and our websites. It replaces Bizzabo for about $1.5k a year instead of $12k.

HealthIMPACT Admin · Fall Forum

Fall Forum

Microsoft Times Square, New York · Oct 6–7

Registered212+18 this week
To approve9
Community14669% joined
Sponsors12
Registrations by weekProviders · Vendors
9:41●●●
Fall Forum · Day 1Good morning, Jordan
Up next · 10:30 · Main StageCIO Roundtable: AI from pilot to practice
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Illustrative screens · sample data

Built around how HealthIMPACT actually works.

Free passes for provider execs, with approval Paid tickets for vendors Sponsors who manage themselves Peer-to-peer connections
The product

See it before we build it.

Six screens from the platform, using our Fall Forum as the example. Pick one, or let the tour play.

HealthIMPACT · Fall Forum · Register
HealthIMPACT
Fall Forum Register
Date
October 6–7
Location
Microsoft Times Square, NYC
Format
Peer-to-peer
Choose your pass
Health system executiveComplimentary · reviewed by our teamFree
Solution providerCard or invoicePaid
Sponsor teamIncluded with sponsorshipCode
Jordan Ellis
Chief Information Officer
Hudson Valley Health
✓Join the Fall Forum community
Request my pass
Illustrative screens · sample people and data
Why change

We rent the most important part of our events.

$12k /yr

Bizzabo is built for every organizer

We pay about $12k a year for a general-purpose tool, and we shape our events around its limits: free provider passes, paid vendor tickets and sponsor teams.

Every event

Our design lives outside our tools

Speaker, sponsor, venue and register sections are hand-built and pasted into Squarespace for each event, then updated by hand when anything changes.

Peer-to-peer

Our format is connection

HealthIMPACT is a peer-to-peer forum, but nothing helps attendees find each other before they arrive. Our own platform can.

New for 2027

Peer-to-peer starts before they arrive.

Every event gets its own community. It opens a week before, so a CIO can see who's coming and plan who to meet.

  1. JoinOpt in while registering, or later in the app. Leave any time.
  2. Browse who's comingSearch by name, organization, role, and provider, vendor, sponsor or speaker.
  3. ConnectSend a request. Once accepted, both people see the contact details each chose to share.
  4. Keep the networkConnections stay after the event, and declines stay private.
The cost
$12kBizzabo per year
to
$1.5kOur platform per year
$10k+saved every year, before we also drop Squarespace
6weeks to our first visible win: live event pages
1platform instead of Bizzabo, Squarespace and hand-built HTML

Estimates. Running costs are hosting and email (about $70–100 a month) plus standard Stripe card fees. Build time is internal: I'd build it with Claude Code. Prices confirmed at signup.

Roadmap

Live for our first 2027 event.

Each phase ships something usable. Bizzabo stays as a backup until the first event has run cleanly on our platform.

Foundations & live event pages

Admin for events, speakers, agenda and sponsors.

Early win: live speaker and sponsor sections embedded on Squarespace.

Registration & payments

Ticket types, approval queue, Stripe, confirmation emails, HubSpot sync.

Milestone: registration opens.

App, check-in & community

Community opens a week out. Check-in and agenda run on our app.

Milestone: first 2027 event.

Sponsor portal, polls & Q&A

Live before Fall Forum 2027 sponsor sales.

New websites

HealthIMPACT and Purpose Events sites move over. Goodbye Squarespace.

Needed for the first 2027 eventFollows after
Low risk by design

No big-bang switch.

Bizzabo stays as backup

We keep it for one full event cycle and only cancel once our platform has run an event cleanly.

Stripe handles the money

Card details never touch our system. Stripe is the record for every payment and refund.

Soft launch first

Staff and a few friendly registrants test the full flow before registration opens publicly.

Proven, standard tools

Next.js, Supabase, Stripe and Vercel: widely used, well documented, with daily backups.

The ask

What I need from you.

  1. A green light to start this monthFoundations and live event pages come first, with no change to how we run events today.
  2. The Bizzabo contractRenewal date and notice period. This sets our real deadline.
  3. The first 2027 event dateAnd when registration needs to open, so the roadmap lands in time.
  4. A short review after each phaseYou see working screens, and we decide together what's next.

Say yes, and you'll see our live event pages in about six weeks.

Read the full plan →
Full phase planEverything each phase delivers, and when it's done

Phase 0 · Foundations (≈ 2 weeks)

  • Bizzabo renewal date, first 2027 event date, Bizzabo data export and feature inventory.
  • Accounts: Vercel, Supabase, Stripe (test mode), Resend, GitHub. Domain access.
  • Design system from our existing HealthIMPACT sections. Database and admin login.

Phase 1 · Event content, admin & pages (≈ 3–4 weeks)

  • Admin for events, venues, hotels, speakers, agenda, sponsor tiers and sponsors.
  • Our hand-built sections become live, data-driven pages, plus embeds for the current Squarespace site.
  • Fall Forum 2026 imported as the first archived event.

Phase 2 · Registration & payments (≈ 4–5 weeks)

  • Ticket types, approval queue with vendor-domain flags, Stripe Checkout, group purchases, promo codes, waitlist.
  • Self-service edits, cancellations and transfers. Refunds from admin.
  • Confirmation emails with QR code and calendar invite. Registrant reports, CSV export, HubSpot sync. Soft launch before opening.

Phase 3a · App, check-in & community (≈ 4–5 weeks)

  • Installable attendee app: agenda (offline), personal schedule, QR badge, announcements and push notifications.
  • Staff check-in by QR or name search, live headcount, works offline.
  • Event community: opt-in profiles, search, connection requests, private declines, lasting connections, request limits and blocking.

Phase 3b · Polls & Q&A (≈ 2 weeks)

  • Live polls and audience Q&A with moderation and a room-screen view. Targeted push notifications.

Phase 4 · Sponsor portal (≈ 4 weeks)

  • Packages by card or invoice, self-edited profiles with our approval, team passes, lead scanning with consent, post-event report.

Phase 5 · Websites (≈ 4–6 weeks)

  • HealthIMPACT and Purpose Events sites, podcast, past-events archive, redirects for every old link, then cancel Squarespace.
Technology & costsWhat it's built on, and what it costs to run
LayerChoice
AppNext.js: one codebase for websites, admin, sponsor portal and attendee app.
Data & loginsSupabase: database with row-level security, email-link login, file storage, live updates.
PaymentsStripe Checkout for cards, Stripe Invoicing for large sponsorships.
EmailResend for confirmations and receipts. HubSpot stays our marketing email tool.
HostingVercel.
CRMOne-way HubSpot sync: contacts, event status, attendance.

About $70–100 a month to run (Vercel ~$20, Supabase ~$25, Resend ~$20, domains), plus Stripe fees of 2.9% + 30¢ per card payment.

Risks & open questionsWhat could go wrong, and what we still need to decide
  • Vendors taking free provider passes: vendor-domain flags in the approval queue, and a growing list of known organizations.
  • Vendors over-using connection requests: daily limits, private declines, block and report.
  • iPhone push notifications need the app installed: install prompts and on-site signage; announcements also show in the app and by email.
  • Confirmation emails in spam: email authentication set up months before registration opens.
  • Weak venue Wi-Fi: check-in works offline, with name search and a printed list as fallbacks.
  • Attendee privacy: opt-in community, consent for lead scanning, role-based admin access, change log.

Still to decide

  • HubSpot tier, domain registrar and access, admin roles, refund and transfer policy for vendor tickets.
HealthIMPACT
A proposal by Andrea Vergara · Purpose Events · October 2026